Hannah Carver

If your marketing plan for 2026 is currently sitting on a napkin or waiting until the new year, you’re missing the boat. We’re in Q4 of 2025, and your competitors are already locking in Q1 strategies. This isn't marketer-shaming—it's tough love. Proactive planning is your single biggest defense against a fluctuating economy. Marketing is consistently the first budget item that executives eye for cuts. But cutting the engine that drives your revenue is a path to crisis, not stability. The goal...

You hired an agency to elevate your brand. They send you a design, a video concept, or a new ad copy, and your gut reaction is: "I don't like it." The problem? That sentence is the fastest way to derail a project, waste time, and burn through your budget. When you hire a professional creative team, you are hiring people who can execute any  vision—but only if you provide clear direction. A great creative can’t read your mind; they need a roadmap. Here is your guide to giving feedback that...

You’ve done the impossible: you bootstrapped your vision and built a profitable business. You wore every hat, and now your marketing strategy, the entire brand voice, look, and feel, lives right inside your head. Now it’s time to scale, so you hire an agency. A few months later, the results are flat. You feel frustrated because the agency "just doesn't get it," and the agency feels frustrated because they can’t execute your vision. You fire them and hire another, repeating the cycle. The...