Swan Coach House

Blending Tradition with Trend

THE GOAL

Swan Coach House approached Carver Creative with the aim of enhancing their brand and online presence to attract more visitors to their historic restaurant, gift shop, and gallery. They sought to effectively blend modern trends with their classic Southern charm, aiming to engage a younger audience to carry on this beloved Buckhead tradition.

Swan Coach House’s goal for their email marketing was to create a regular email cadence, drive sales, and expand their email list.

THE OUTCOME

As a result of our comprehensive strategy, Swan Coach House experienced significant growth in their social media presence, with enhanced metrics across the board. We achieved this by establishing a regular posting cadence, running targeted ads, and leveraging influencer marketing. Additionally, we launched a new website and implemented targeted email campaigns, further boosting their online visibility and connecting with a broader audience.

We optimized Swan Coach House's email marketing by producing a strategic campaign calendar to establish a consistent cadence. To expand the reach, we implemented strategies that grew and segmented their email list, allowing us to tailor messages to various audience groups. We drove a significant increase in sales, with emails generating 16% of total revenue from the start of the campaign.