Atlanta Ventures
Building a Social Strategy for Venture Capitalist
THE ASK
Atlanta Ventures came to Carver Creative looking to solidify their social media strategy and increase brand awareness in the Atlanta startup community. They wanted to better engage with local entrepreneurs, showcase their portfolio companies, and position themselves as a key player in the ecosystem.
Atlanta Ventures’ goal for their email marketing was to increase open and click-through rates.
THE OUTCOME
By implementing a consistent posting schedule, we significantly boosted Atlanta Ventures' social analytics and visibility. We curated photo and video shoots to bring their brand to life online and took over their email marketing, creating targeted campaigns that amplified their reach and helped them connect with local entrepreneurs.
We optimized Atlanta Ventures' email marketing by implementing several targeted strategies. First, we conducted A/B testing on subject lines. To reach inactive subscribers, we developed a re-engagement campaign, inviting them to reconnect. Additionally, we redesigned the newsletter templates, using data-driven research to ensure the new format resonated with the audience’s preferences. This included adjusting the frequency of communications from monthly to bi-monthly, aligning with feedback for a less frequent, higher-value email experience
+97.1%
AUDIENCE GROWTH
+32%
POSTED CONTENT
+113.3%
VIDEO VIEWS