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Smalls Sliders
Slidin Thru Your Feed
The Ask
Smalls Sliders needed a scalable, data-informed influencer and organic social program that could grow with the brand's rapid national expansion without creating unsustainable operational overhead for a lean marketing team.
The Outcome
Carver launched a full-funnel social and influencer program, introducing UTM-based loyalty attribution to bring measurable ROI to influencer marketing in QSR. In Q1 of 2026 Smalls Sliders saw TikTok impressions increase +196% YoY, platform wide Engagement Rates increase +53% YoY, Instagram followers increase +70% YoY, and Link Clicks increase by +30%. Below are other key performance metrics from Q1 of 2026.
18.6M
Social Impressions
+62%
Increase in Net New Followers
$495K
Earned Market Value (EMV)
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